Boomers Want to See the Green Choices

The Chicago Tribune has a good article here on Boomers choosing to "go green" when shopping for new homes and communities.

But, this is only after their specific lifestyle and convenience needs are met. The article compares the choice to "buying a Lexus Hybrid instead of a Toyota Prius".

I've written about Boomers exploring different ways of going green here before, and no doubt it will be a noteworthy trend in years to come. Developers interested in the boomer market better get their green home plans and designs together!