New Florida homeowners insurance option for the rich

If your home is worth $1 million or more, there is a new company that wants your homeowners insurance business. The company is called PURE. Read an article about it from the Naples Daily News. PURE says that they can offer the owners of "high-value property" better insurance rates than they might otherwise find on the market.

I don't know how many Boomers on the Move readers this will apply to, but it is worth noting that there are other options available for insurance if you've got the money.

Maybe something else like this will come along soon for the rest of us.